Marketing tracking SaaS

Marketing tracking, set up right from day one.

AtriTap automates Google Tag Manager, GA4, and cross-channel attribution for small and medium businesses. Answer six questions about your business and get a ready-to-implement configuration plus three deliverables your developers can act on immediately.

Free while in preview. No credit card required.

Everything your tracking foundation needs.

Six deliverables, tailored to your business type, platform, and active channels. Generated in under five minutes.

GTM container plan

Every tag, trigger, and variable you need. Ready to import into a fresh container or audit against an existing one.

GA4 configuration

Conversion events, custom dimensions, and audiences tuned to your business goals, not the GA4 defaults.

Developer brief

Plain-English document explaining what GTM handles, what your dev team needs to implement, and why.

DataLayer specification

Exact field names, types, and example code for every event. No ambiguity between marketing and engineering.

UTM taxonomy guide

Lowercase-underscore convention with per-channel templates for Google Ads, Meta, and TikTok.

Cross-channel attribution

Primary conversion event, attribution window, and per-channel conversion source rules documented up front.

How it works

Designed to replace the month of trial-and-error most SMBs spend getting tracking half-right.

  1. Step 01

    Answer six questions

    Business type, platform, current tracking, active channels, conversion goal, dev team. Five minutes.

  2. Step 02

    Review the recommendation

    GTM plan, GA4 setup, dataLayer events, attribution rules. Tailored to your stack, explained line by line.

  3. Step 03

    Hand the docs to your team

    Download the developer brief, dataLayer spec, and UTM taxonomy. Your devs implement, your marketers traffic, everyone measures the same thing.

Tailored to how you make money.

The recommendation changes based on your business model. Pick the one that fits and see what AtriTap generates.

Platform-aware out of the box.

Recommendations adapt to where your site is built. No more generic setup guides that assume a platform you are not using.

Frequently asked questions

Does AtriTap install anything on my site?

Not in the current version. AtriTap produces a complete plan and three implementation documents. Your developer or agency does the actual install from the documents, which is safer and keeps your setup under your control.

What do I get at the end of onboarding?

A configuration summary you can browse, plus three Markdown files: a developer brief, a dataLayer specification, and a UTM taxonomy guide. All scoped to your business type, platform, and channels.

Do I need a Google Analytics account before starting?

No. AtriTap tells you exactly which events and dimensions to create inside GA4. You follow the brief to set them up, either yourself or via your developer.

Will this work if I already have GTM and GA4 installed?

Yes. AtriTap treats existing setups as audit material. The recommendation is the target state; you compare your current container and fill in the gaps.

Is my data safe?

Your answers and generated outputs are stored in Supabase with Row Level Security enforcing that only you can read your rows. We do not sell or share customer data. See the Privacy Policy for the full disclosure.

Set up your tracking foundation in five minutes.

Free while in preview. Answer six questions, download three documents, hand them to your team.